How Does Upside Make Money?

The trend of discount apps has led to the birth of a lot of cashback apps out there! One such application is the Upside app that’s present in the market. It is one of the top cashback point apps which facilitates cashback and discount rewards for each transaction that gets made.

In this article, I will be discussing “how does Upside make money” and more. Keep reading till the end to find out more information on the same!

What Is The Hype About Upside?

Upside is a Cashback App which allows the users to earn cashback points for purchasing from over 50,000 locations across the whole of the United States. They have an app that was founded back in the year 2015 and finally launched in 2016. Their platform is free to use and is exclusively available for the majority of the United States.

The Upside app enables you to search through all of the available locations. The idea behind their cashback program was to assist companies in getting more clients while at the same time providing the latter with discounts and cashback on their made purchases. Hence, benefiting both the parties in this partnership.

How To Use Their App?

Before getting into ‘how does Upside app make money’, let’s get to know about how to use their service. If you are keen on using the Upside application then here is a brief guide for you:

1. Locate A Deal Near You In The App

You must first download the Upside application from the Play Store/Apple Store. Next, you need to launch the application while you are purchasing from your preferred retailer. The app locates the finest deal for you whether it’s a nice meal you need, groceries, or gas.

2. Claim The Offer

After you have already found a good deal, you will be able to claim the offer on your application according to the instructions. The application is going to provide you with a particular time limit on each of the user claims within a time of 4-6 hrs. Their platform is more popular for offering cashback on gas stations.

Keep reading till the end of the article to find out information about “how does Upside make money”!

3. Get Cashback For Your Made Purchase

You can use your standard debit or credit card to pay for the item that you are purchasing, and then follow it up with the provided in-app instructions. It is recommended that you link your credit/debit card in advance for a seamless experience.

When making a transaction, you are also going to be prompted to scan and then upload your receipt on the application by using a photo. The cashback is then going to be credited within a day or two

4. Cash Out

The points/cashback can be redeemed for making additional purchases by using PayPal, a bank account, or an e-gift card. You are eligible to earn real money for each time that you shop.

There are more than 20,000 partners of theirs at more than 50,000 locations across the whole of the United States. They also have active partnerships with Kmart, Dunkin Donuts, Shell, Dominos, Speedway and Valero.

How Does Upside Make Money?

Now finally onto answering the question that you have come here for “How does the Upside app make money”?

The Upside cashback platform presently has a market valuation of over $1.5Bn and also a yearly revenue of $128Mn. Here, you can get affiliate commissions, white-label solutions, and personalized offers. The details about each of their labels are provided below:

Selling Of White-Label Solutions

Upside also began providing its bigger partners like GasBuddy, Uber, Lyft, etc with white-label solutions. The medium and small-sized companies can opt for utilizing the Upside partner API to the customers offering them personalized promotions that come straight from their own branded application.

Selling Aggregated Data

Aggregated data refers to personal data that are processed for statistical purposes and are sold by Upside. There is a huge demand for this data because cash-back systems actively handle retail sales. It gets applied to increase the efficacy of different marketing initiatives.

A few other big platforms that sell these kinds of data are renowned platforms like Ibotta and Fetch Rewards.

Personalized Deals

Upside utilizes machine learning algorithms that have been actively trained on millions and millions of data points. This also includes credit/debit card transactions and geolocation of the clients to present the users with attractive offers.

Commission Affiliated

The majority of the revenue of Upside comes from affiliate commissions that are received from their network of over 5000 partners. A portion of the transaction gets made by Upside when a customer uploads a receipt. The commission rate that they receive from each of their partners varies.

To Wrap It Up!

The Upside app is also 100% legitimate and that makes it all the more ideal to be used for getting discounts and cashback on purchases. If you want to save some extra bucks on your purchases then make sure to try out Upside for yourself.

Thank you for reading up till the end of the article. I hope you found the information pertaining to “How does Upside make money” to be useful.

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